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App Corp
Full-service software engineering
Engineering your experience…
App Corp
Full-service software engineering
Engineering your experience…
Head of Product Design
Priya brings a decade of product design expertise, having shaped experiences used by over 50 million users across mobile and web. Her design methodology merges deep user psychology research with conversion-focused UI engineering.
Most design systems fail because of governance and component decisions made in the first month, not bad design. Lessons from building three systems.
Marketplace UX for live experiences requires different trust patterns than e-commerce. Here's how we designed for a domain where the product is intangible.
Medical practice websites need to balance clinical credibility with conversion optimisation. Here are the UX patterns that increased patient enquiries by 60%.
Dental clinic websites need to convert visitors into appointments. Here's the optimisation framework that tripled Dandaansaz's booking rate.